"An hour a day of walking can help prevent childhood obesity"
Scott Gee, MD

Media

Working with the news media can be an effective, low-cost strategy to promote and expand Safe Routes to School (SRTS) programs. The news media can have a tremendous effect on the attitudes and behaviors of their audience.

Nearly 74 percent of consumers get their information from local television news and approximately 69 percent read the local newspaper. Local media are also considered highly credible sources of information by consumers, along with national newspapers and broadcast news.

New forms of social media–such as the free-access social networking website Facebook or video sharing website YouTube– are becoming increasingly popular and may serve as an effective means of outreach among program partners.

Please click here for additional information on media and visibility.